Welcome to Appii.io!

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Our Vision

Career satisfaction is not an illusion, should not belong to someone else, and should not be available to some, to many, but available to everyone. Yet, career satisfaction can far too often seem out of reach, too far away to ever be something that can be achieved. We’d like to change that, and help individuals, families, communities, societies, and the world find what makes them happiest at work. Make everyone APPII:

Fulfilling your potential, finding purpose, seeing your efforts benefit you, your family, friends, society is one step to finding happiness. Again, all too often your potential is hidden from you.

Our Mission: Maximising the potential of everyone, helping people fulfil their dreams, helping everyone find a greater sense of happiness.


Our Story

APPII was founded, in London, by Gary McKay, Brian McNulty and Adi Ben-Ari.

It all started with a conversation in early 2016. Brian and Adi had already mapped out how blockchain was going to revolutionise how individuals account for their verified credentials when Gary questioned why we couldn’t drive a bigger change to how recruitment works, and that led on to talk of bigger dreams, bigger aspirations.

We asked ourselves - why couldn’t we drive a fundamental change and bigger benefit to society. We imagined a world where an individuals day dreams about a job, a career, a lifestyle, finances could be foretold, where we could maximise everyone's potential – could we possibly help discover a different future for someone, one that they are absolutely capable of achieving?

Adi started building a prototype, proving how easy and effective it is to verify individual awards, qualification and work experiences on the blockchain. Brian and Gary mapped out how to drive a material shift in recruitment. We’d use artificial intelligence (machine learning) to help recruiters find the best match between employers and individuals, and advanced analytics to be farsighted in determining the future of an individual.

Farsighted… dot com….hmm… nah, how about APPII, Latin for farsighted. Let’s help make people and organisations aware of future possibilities.


The Founders

The APPII founders have decades of experience in technology, recruitment, media, and finance. We are based in London, a city that best represents the art of being farsighted, a city constantly looking for those pursuiing their dreams, and the global hub of innovation driven by Blockchain.

Adi Ben-Ari


Brian McNulty


Gary McKay

Founder & CEO